You Don’t Want To Attract Attention

Did you know 50% of time spent on Instagram is spent watching videos? Yikes! All hat time isn’t just to laugh at silly cat videos either, although there is plenty of that. Actually, 64% of consumers say they are more likely to make a purchase after watching a product video.

Have you recently boosted a Facebook image post just to realize days, weeks or months later that you gained no clients for the post at all? 60% of marketers actually report higher click through rates on Facebook ads that utilize VIDEO. That is significant!

Even a well planned and produced video consisting of only 15 seconds placed as a Facebook ad can bring you significantly more qualified leads and new clients versus tossing money to the wind boosting random Facebook posts.

But hey… if you don’t want the attention, PLEASE DO NOT USE VIDEO MARKETING.

You’re Kind, So You Give Your Leads to Your Competition

As of 2021 a staggering 90% of businesses utilize video video as a marketing tool. If that’s not enough, 55% of buyers say they use video to inform their purchase decisions.

I get it, it’s the season of giving, so why be greedy and keep all those high profit leads to yourself? If you like handing over your profits, leads and clients to your competition, then PLEASE DO NOT USE VIDEO MARKETING.

You Don’t Want To Be In A Relationship With Your Audience

Aside from gaining attention and bringing you significant leads, video marketing also builds a beautifully authentic grass-roots audience for your brand.

How does video do this? PERSONALITY. When you engage with your audience as you – your audience is associating your personality with your brand. They are finally putting a face to a name. They see you, hear you, laugh with you. You are synonymous with your brand when you’re on video and you are establishing a tangible relationship with each person in your audience with each video. Now your audience isn’t just a mass group of people you paid to show an ad to. By now they could have unfollowed you if they wanted to, but they haven’t. They are engaged because you are bringing them something they need whether it is a product, a service, free tips or just inspiration. In that very moment they are staying tuned into your video – they are gaining something valuable from you.

Why does this matter? Because you now have at your disposal truly engaged, authentic consumers who LOVE your brand and the product or service you provide. Even if they have not purchased yet, when they decide to make that purchase your brand will be at the forefront of their mind and the first place they turn to make that purchase. #brandawareness.

So, if you don’t want to make lasting, high value relationships with your audience, PLEASE DO NOT USE VIDEO MARKETING.

On the other hand if you DO want to…

ELEVATE your brand…

GAIN high value leads and clients…

BUILD a solid, authentic and engaged audience…

Then I’m Your Gal.

If you’re interested in elevating your brand with stunning personalized media, give me a call at 580.772.4642.

Be the Peace,

Kenzie